TL;DR: This page is the source of truth for what each plan includes. Self-serve runs Free → Starter → Pro → Scale, and search is free and unlimited on all four. AppSumo runs tiers 1-7, a different ladder: every AppSumo tier gets Sales Navigator CSV import, validation, AI agents, and export, while tiers 5-7 add CRM and API. People Search is metered on AppSumo.
What's included by plan
Cleanlist has four self-serve plans: Free with one seat and 30 credits a month, Starter from $79 a month with two seats, Pro from $229 with five and Scale from $599 with ten. Annual billing is 25% off, extra seats are $20 a month, and people and company search is free and unlimited on all four; only AppSumo lifetime licences have a search quota.
Cleanlist has two separate plan regimes. Self-serve plans are a straightforward ladder. AppSumo lifetime tiers are not a ladder: every tier starts from the same base and gets an explicit set of grants, so a Tier 1 account has most of the same features as a Tier 7 account and differs mainly in credits, seats, and list caps.
Feature availability
| Capability | Free | Starter | Pro | Scale | AppSumo 1-4 | AppSumo 5-7 |
|---|---|---|---|---|---|---|
| CSV import (leads) | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Insert via LinkedIn, Manual entry | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Reverse email lookup | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Enrich Contact, Find Email, Find Personal Email, Find Phone | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Enrich Company | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Companies CSV upload | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Sales Navigator CSV import | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ |
| People and company search | Free, unlimited | Free, unlimited | Free, unlimited | Free, unlimited | Metered | Metered |
| Email Validation, Phone Validation | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ |
| AI Agents (Research, Qualification, Custom) | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ |
| CSV export | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ |
| AI Copilot chat | Limited | ✅ | ✅ | ✅ | ❌ | ❌ |
| CRM import | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ |
| CRM integrations (Lookup in CRM, Export to CRM, Send to Sequencer) | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ |
| Public API and MCP | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ |
| Playbooks | ❌ | ❌ | ❌ | ✅ | ❌ | ❌ |
| Analytics | ❌ | ❌ | ❌ | ✅ | ❌ | ❌ |
| In-CRM enrichment (enrich from a CRM record page) | ❌ | ❌ | ❌ | ✅ | ❌ | ❌ |
Three AppSumo details that catch people out. People Search is a metered allowance, not an unlimited feature. The AI Copilot chat is disabled on AppSumo accounts, though the AI Agents are included. And Playbooks, Analytics, and in-CRM enrichment are not part of any AppSumo tier.
Self-serve plans
| Plan | Monthly price | Seats | Extra seats | Per-list lead cap | Monthly credit options |
|---|---|---|---|---|---|
| Free | $0 | 1 | none | 100 | 30 |
| Starter | from $79 | 2 | $20 a month | 2,500 | 1,500 or 3,000 |
| Pro | from $229 | 5 | $20 a month | 2,500 | 5,000 / 7,500 / 10,000 |
| Scale | from $599 | 10 | $20 a month | Unlimited | 15,000 / 20,000 / 50,000 / 100,000 |
Credits are additive and roll over with no monthly reset. Monthly and annual billing are both available, and annual billing is 25% off. The "from" price is each plan's smallest credit option; every option's price is on cleanlist.ai/pricing (opens in a new tab). The free trial is 14 days of Scale with 250 credits and three seats, no card.
AppSumo lifetime tiers
AppSumo credits work on a hybrid model: a one-time bucket granted at activation that never expires, plus a monthly refill that is use-it-or-lose-it.
| Tier | One-time credits | Credits / month | People Search allowance |
|---|---|---|---|
| Tier 1 | 250 | 150 | 50 / month |
| Tier 2 | 500 | 400 | 50 / month |
| Tier 3 | 1,000 | 800 | 50 / month |
| Tier 4 | 1,500 | 1,200 | 50 / month |
| Tier 5 | 2,000 | 1,500 | 50 / month |
| Tier 6 | 2,250 | 3,000 | 50 / month |
| Tier 7 | 2,500 | 5,000 | 50 / month |
This is currently a promotional allowance. Every tier gets 50 searches per month, shared across People search and Company search, with no lifetime bucket. It is a temporary bump running through mid-2026. When it ends, tiers 1-4 return to a 20-search lifetime bucket plus 5 per month, and tiers 5-7 return to 25 per month.
Only the one-time bucket carries forward. Unspent monthly credits are forfeited at each 30-day reset. See the AppSumo documentation for refills, the credit add-on, and the review reward.
What credits are spent on
Adding leads to a list is free on every plan and every path: CSV, People Search, Sales Navigator CSV import, the extension, Copilot, and the API. You pay for enrichment.
| Action | Credits |
|---|---|
| Email enrichment | 1 per successful find |
| Phone enrichment | 10 per successful find |
| Full enrichment (email + phone) | up to 11 |
| Find personal email | 1.5 per billable attempt |
| Reverse email lookup | 2 per email, charged even on a miss |
| Enrich Company | 1 |
| Email Validation, Phone Validation | 0.5 per row |
| CRM import | 0.2 per contact |
| Sync to CRM or sequencer | 0.2 per lead |
| Research Agent | 3 (company or contact) · 5 (both) |
| Qualification Agent | 5 |
| Custom Agent | 3 (prompt ≤500 tokens) · 5 (>500) |
Failed enrichments cost 0 credits. Reverse email lookup is the one exception: it is a flat 2-credit bundle charged whether or not the email resolves.
Related
- Credit Pricing: full cost reference and worked examples
- AppSumo documentation: credits, refills, and what's in the deal
- List actions: the per-row column types
- Agents: Research, Qualification, and Custom