TL;DR: Company Enrichment is a bulk "Enrich Company" action that fills in firmographics — industry, headcount, founded year, revenue range, LinkedIn, domain, location. Backed by Wiza and Crustdata, stored in a global deduped catalog, at 1 credit per company. Also available as the enrich_company Smart Column.
Company Enrichment
Company Enrichment fills in the firmographic picture behind your leads. Run it as a bulk action on a lead list's companies, or as a per-row Smart Column, and Cleanlist populates a consistent set of company fields.
What it returns
Company Enrichment populates firmographic fields including:
- Industry
- Employee / headcount range
- Founded year
- Revenue range
- LinkedIn URL
- Domain
- Location
Because data comes from multiple providers, not every field is guaranteed for every company — fields a provider doesn't return are left blank.
How it works
- Pick the companies — run the Enrich Company action on a lead list's companies (in bulk) or add the
enrich_companySmart Column - Cleanlist enriches — firmographics are fetched from Wiza and Crustdata
- Results are stored — enriched companies are written to a global, deduplicated company catalog
- Reuse is free of repeat work — because the catalog is deduped and shared, an already-enriched company is reused rather than re-fetched
Pricing
- 1 credit per company enriched
- Results land in the shared company catalog, so the same company isn't billed repeatedly across lists
See Credit Pricing for how this fits into your plan's credit pool.
Bulk action vs. Smart Column
| Use | When |
|---|---|
| Enrich Company bulk action | You want to enrich all (or selected) companies on a list at once |
enrich_company Smart Column | You want firmographics as a column that runs row by row alongside other columns |
Both use the same providers, the same catalog, and the same 1-credit cost.
Why firmographics matter
Firmographic data powers the rest of Cleanlist:
- ICP scoring — Qualification and
icp_fit_analysisneed headcount, industry, and revenue to score accurately - Search — People Search intersects people with company firmographics
- Targeting — headcount and industry let you filter a list down to your real ICP
Related
- People Search — find people at companies that match your firmographic filters
- Smart Columns — the
enrich_companycolumn - AI Agents — Research and Qualification use company firmographics
- Enrichment providers — Wiza and Crustdata
- Credit pricing